The packaging of a product is the key to impressing consumers. It can give people the most intuitive impression and catch the eye in the first time, thereby promoting consumption. So what are the key points about the design of coffee packaging? In fact, some clues can be seen from the product packaging of some big brands.
First of all, the color should be atmospheric, giving people a high-end feeling. Coffee packaging is not suitable for small and fresh colors, but more suitable for petty bourgeoisie tones, which are simple, not exaggerated, and have connotations. Compared with other drinks, coffee is not cheap at all, so it is necessary to put a tall label on it to better satisfy the psychology of consumers.

Secondly, about the LOGO, on the premise of keeping the design unchanged, you can work hard from the position adjustment and the color tone change to make people shine.
The other is the size. One of the design points of coffee packaging is the size. It is not suitable for too large or too small. To achieve "just right", this needs to be combined with the actual product. You can also refer to the following peers and do it. Market research, etc.
There is also the material of coffee packaging. Now that the concept of environmental protection is deeply rooted in the hearts of the people, it seems that this factor should also be considered when choosing packaging materials to increase consumer favorability and enhance the competitiveness of products in the market.